Domain registrars provide you with an accredited place to host your domain name and IP address. This is an essential service, but in 2024 these registrars should have the capacity to go further. After all, do you really want to have multiple memberships across various digital services i.e. one for website hosting, one for email, one for SEO etc.?
We think not, and for this reason it’s a great idea to partner with a comprehensive provider who can cover all (or most at the minimum) of your digital services under the one roof. We’re talking about a fully-equipped digital expert who can handle your digital necessities across a range of specialist teams.
With this in mind, here are some of the features that company should offer:
- Email hosting
World class business email hosting allows you to use your personal name and your business’s domain name for your email address. This looks far more professional than having the generic @gmail.com or @outlook.com email extensions attached to your company title.
For example, your name is Jack Meyer and you run the Legacy Fitness gym in Sydney. Instead of you and your team using the umbrella “[email protected]” you can use a more personalised “[email protected]” and your team members can do the exact same!
This provides a stylish and highly professional approach to email and one that shows you and your team are serious about the gym you operate.
- Marketing services
The ability to consolidate your domain name registration with your digital campaign is one of the best ways to simplify your service whilst ensuring it is in efficient hands. You will have one dedicated account manager who can manage and provide reporting on both services. This saves you having to call multiple providers to acquire information on both your domain name hosting and how your digital campaign is going.
A comprehensive host and digital services provider is one that has specialist teams on-hand to provide both services to the highest standard. This includes first class digital marketing services like:
- SEO: They will have a team of keyword research experts and content creation specialists who will create a keyword strategy and website content that will optimise your website and have it climbing up the search engine results pages (SERPs).
- Social media: They will have dedicated social media strategists who can create fun and engaging social content that your audience will love. This includes everything from regular posting to live videos, audience engagement and more.
- Hosting: This is essential to your digital campaign as you need a provider who will ensure your page has a quick load time whilst ensuring it doesn’t have any downtime. Internet users who wait more than a few seconds for a website to load will quickly bounce to another page, not to mention what will happen if the website is unable to load at all – they’ll simply never come back!
- Web development
Because why not make the process of creating and registering your website ease with a provider who triples as a world class web developer? Your provider will have a team of highly skilled, experienced and creative web designers and developers on-hand to ensure you have the most stunning website ready on the day of publishing.
They will consult with you to see what kind of website you want for your brand before going to work on creating something that both you and your customers will love!
